BRAND-MAP-MAKER /
ART DIRECTION /
DIGITAL DESIGN /
A new identity for Loyalty Program AB Plus
(commissioned by Emakina Amsterdam)
Stacking
Benefits
Greek supermarket AB Vassilopoulos’s loyalty program got a new technical platform and that moment has been chosen to develop a new visual identity.
After presenting multiple concepts “stack” (stacking benefits) was chosen from four other proposals. Next to discounts the loyalty program brings joy and happiness to it’s customers so a playfull logo is very suitable. Since the program is also very personal we had to make the U stand out.
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