I’m helping brands to “get there”.


Ask me to visualise your vision and get your company’s (or brand) “bigger picture”.
Let’s get your story in order , design your website, app or logo together. I make sure that all designs match the objective. 20 years of experience in design, customer contact and office culture provide knowledge on how design can be applied successfully, both online and offline…

“If you don’t know where you’re going, every road will get you nowhere…
Where would you like to go?

Case: #artdirection #corporateidentity #logo #visualconcept

New identity for loyalty program ABPlus,
commissioned by Emakina Amsterdam

Greek supermarket AΒ Vassilopoulos’s loyalty program gets a new technical platform and that moment has been chosen to develop a new visual identity. The concept of “stack” (stacking benefits) was chosen from four other proposals. The loyalty program brings joy and happiness to it’s customers so a playfull logo is very suitable. Since the program is also very personal we had to make the U stand out.

Case: #marketing #campaign #animations #socialmedia

Social media and launch campaign for
Healthtech startup ‘Gezond met Salut‘

I’m currently helping this young Dutch #healthtech startup with their Marketing efforts and among other things we created an awareness and downloads-focussed Marketing Campaign. Either direct to the app-stores or connected to suitable landingpages, mainly to be used on the social-platforms.

Resulting in over 100.000 downloads !

Case: #event #artdirection #marketing

Backbase Connect 2017, 2018

Three day event at the Beurs van Berlage. Together with a great team I designed the look&feel of this event. +800 professionals were together in the Beurs van Berlage in Amsterdam. Venue, Tag, Stage, Speakercards, Brochures, Slideshow optimization, Stickers, Screen animations and a lot more… A fantastic project.


New identity for The Marketing Activation Program

Ready to level up your marketing strategy? Many companies struggle with taking the brand and marketing to the next level. Seeing the same challenge over and over at various companies, no matter the size, made us realise the potential of creating a program to support these companies. This is why we built “The MAP”.

#corporateidentity #logo #marketing #branding

Extensive Art Direction for Backbase

Customer experience platform software company Backbase and me go way back. My first independent project in 2008 was with them and ever since we keep close contact. In 2017, based on the design we did for their “Omni-Channel report”, they asked me to support them with the visual-upgrade of their Brand. We decided to “refocus and create a full overview” to gain control again and build the brand from there resulting in a solid brand guide for on and offline communication.

#branding #artdirection #corporateidentity #marketing
Brandguide for digital and traditional media, with clear guidelines. So all teams can work with and for the same brand.
Create leadership content
Successfully earning analyst recognition from Gartner, Ovum and Forrester
Backbase online
Countless iterations, tests and improvements on screen designs with components that also could be used for sales presentations
Employee Branding
Part of the brand strategy was to have a warm welcome for new employees. We made an Employee Welcome Kit, of course with re-usable water bottle and a black hoodie…

Visualise the vision

Your presentation not only needs to look good but also tell the story right. I have been helping out several clients with thier pitch presentations, investor decks or other important presentations. It’s a matter of finding the right tone of voice and visual materials to support the goal of the presentation.

#visualize the vision #keynote #powerpoint #googleslides

Would you like to (re)organise your brand and achieve your goals? Do you have questions like: I’m not happy enough with my website. I want to start or refresh my Brand or I need to activate my Online Marketing?


When out of office I ride if you like you can join.