Hello,
I’m Edwin Rozendal
Digital Designer and
Art Director

Helping clients ‘visually get their story right’.

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Not happy enough with

your website?

 

Let’s see if my experience can help your website up to the desired level. Remote or irl, both is possible.

 

First talk is on me

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Start-up? Or maybe want to refresh your Brand?

 

My take: Identify what the most important design elements for your company are to be successful.

 

First coffee is on me

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Want to activate your Online Marketing?

 

Together with Cristina Danila I started the Marketing Activation Program, a fast way to guide your campaign, story and style.

 

Visit our website: marketingactivationprogram.com

Project size doesn’t matter, I like to work…

New website for law firm Le Poole Bekema

This young but experienced leading law firm asked Argante Argante to upgrade their coporate identity. Part of it was to update their website and it’s a nice example project where all design elements [ visual design – technology – editorial/copy – images ] come togther. This WordPress website is easy maintainable and build mobile-friendly.

Collaboration:
Wordpress: Jeroen Smit
Team-photo and portraits: Hadewych Veys
Corporate Identity: Tess Argante

Process:
• Create the mood

• Translate to sketches

• Build the result

Backbase Connect 2018
Three day event at the Beurs van Berlage

Together with a great team I designed the look&feel of this event. +800 professionals were together in the Beurs van Berlage in Amsterdam. Venue, Tag, Stage, Speakercards, Brochures, Slideshow optimization, Stickers, Screen animations and a lot more… A fantastic project.

New Identity for FinTech Startup Propeco

German Property Investment Platform Propeco asked me for a clean, smart, striking identity. I thought: “In business and Architecture good relationships are build on trust and a solid structure. Good structures have a recognizable patern”

 

The new Propeco logo is showing theirs.

Delivered:
• Concept
• Logo
• Website
• Emailsignature
• Businesscards

Website for law firm
Hofhuis Alkema Groen

This young lawfirm specialises in intellectual property law, including copyright law, trademark law, patent law and database law. The firm also focuses on media law (including press disputes) and advertising law.

 

We (Tess Argante from arganteargante and me) did a full housestyle project from logo to printed businesscards, powerpoint templates, advertisements, binders and responsive website with cms.

 

www.hofhuisalkemagroen.nl/

New WordPress website for “Industrail Tailor” Dick van Hoff

Dutch product designer, know for his stone-stove and outdooroven, asked me to “update him fast”. He started a new company next to his design studio and wanted to make sure the online presence was solid and able to scale.

 

I created a wordpress website and a webshop in one fast project to make sure Dick could focus on designing more great products.

 

www.vanhoffontwerpen.nl

Extensive Art Direction
and Brandguide
for Backbase

Customer experience platform software company Backbase and me go way back. My first independent project in 2008 was with them and ever since we keep close contact. Last year, based on the design we did for their “Omni-Channel report”, they asked me to support them with the visual-upgrade of their Brand.

 

We decided to “refocus and create a full overview to gain control again and build the brand from there”.

The new website (‘mobile friendly’ focus) has been designed and build with a ‘components-concept’. The content building blocks can be re-used on several pages and the design elements are used for other (online) media.

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We made an Employee Welcome Kit, with a black hoodie. Social media campaign banners, event booth, stickers, merchandise and collaterals like solution brochures and customer-cases all have been redesigned.

 

One of the targets we set was to position Backbase as a Thought Leader, we published valuable content and designed a marketing campaign around that.

Website styling for

Venture Capital Firm

Henq.vc

Projects don’t always follow the same process. Henq Amsterdam asked me to help mainly with the styling of their website, to get the image editing, colours and margins “just right”. This approach proved to work satisfying and successful for them ánd me.

 

www.henq.vc

Looking for a designer
that also likes to have
and keep the overview?

Let’s meet.

When out of office I ride … if you like you can join.