Hello, I'm Edwin Rozendal
Art Director, helping companies
(re-) organizing their brand
and achieving goals.
How can i help you?
"I need a Brand,
a logo, a website, everything"
Exciting! Let's first decide what the essential brand elements for your company are to be succesfull.
"I have a logo, a website and everything but for whatever reason I'm not satisfied"
Let's do a Brand Scan and define the items that can stay, need to be improved or added.
I have a Brand and I want to take it to the next level, I don't want to change everything.
Let's do the Activation Program
and map out the possibilities.
Art direction and Brandguide for Backbase
Customer experience platform software company Backbase and me go way back. My first independent project in 2008 was with them and ever since we keep close contact. Last year, based on the design we did for their "Omni-Channel report", they asked me to support them with the visual-upgrade of their Brand.
We decided to "refocus and create a full overview to gain control again and build the brand from there".
The new website has been designed and build with a 'components-concept'. The content building blocks can be re-used on several pages. Second focus was 'mobile friendly'. Social media campaign banners, event booth, stickers, merchandise and collaterals like solution brochures and customer-cases have been redesigned (and of course we also made a black hoodie).
More at: www.backbase.com
Backbase Connect 2018
Three-day event at the Beurs van Berlage
Together with a great team I helped design the overall experience of this event. +800 professionals were together in the Beurs van Berlage in Amsterdam. Venue, Tag, Stage, Speakercards, Brochures, Slideshow optimization, Stickers, Screen animations and a lot more... A fantastic project.
Aftermovie of the 2017 event at the Westergasfabriek.
FULL IDENTITY FOR LAWFIRM HOFHUIS ALKEMA GROEN
This young lawfirm specialises in intellectual property law, including copyright law, trademark law, patent law and database law. The firm also focuses on media law (including press disputes) and advertising law. We (arganteargante and me) did a full housestyle project from logo to printed businesscards, powerpoint templates, advertisements, binders and responsive website with cms.
www.hofhuisalkemagroen.nl/
BLOOMREACH
Bloomreach Amsterdam asked me to help organize and 'sharpen' thier corporate identity. Not by doing a massive concept top down, but quietly improving website and merchandise based on design foundations we set. This way we can show quick progress and also still learn/improve during the operation.
Law Firm Le Poole Bekema, new website
This young but experienced leading law firm asked Argante Argante to upgrade their coporate identity.
Part of it was to update their website and it's a nice example project where all design elements [ visual design - technology - editorial/copy - images ] come togther. This Wordpress website is easy maintainable and build mobile-friendly. Technology by: Jeroen Smit Team-photo and portraits: Hadewych Veys.
The result: www.lepoolebekema.com/
Vanhoffontwerpen.nl
"Industrail Tailor" Dick van Hoff is a dutch product designer, know for his stone-stove and outdooroven. He started a new company next to his design studio and wanted to make sure the online presence was solid and able to scale. We created a wordpress website and a webshop in one fast project to make sure Dick could focus on designing more great products.
Take a look at: vanhoffontwerpen.nl
De Klein & Van Hoff Shop
Timon de Klein and Dick van Hoff started this production company to be able to produce, sell and deliver designs from the vanhoffontwerpen studio. To kick-start the company we designed a webshop based on the 'webwinkel.nl' platform. Big part of that decision is speed, in a short amount of time the online shop could open and first product are already being sold.
Buy your stuff at: dekleinenvanhoff.nl
Peermatch
This Mortgage Lending platform start-up asked me to design thier identity. The P shaped 'loupe' logo represents the attitude of the brand, Peermatch will find a mortgage solution for you. Next to the logo and 'graphic style' the project included a 'from the ground up' design for website and mobile App that also contains a realtime chat. Ended up doing wireframes, page designs, photoshoot, movies and animations... A real 'full service' design project. Being part of a start-up company is an interesting experience.
Postmastery
Postmastery helps legitimate email senders to be recognised as trustworthy senders to ensure email delivery to inboxes. Although they are around since 2000 they still act like a startup company.
We helped them structuring thier corporate identity and designed the website together with some promotional design work. This is an example of a client that is moving in the right direction.
www.postmastery.com
Visualize the vision
Sometimes your presentation not only needs to look good but also tell the story right. I have been helping out several clients with thier pitch presentations, investor decks or other important presentations. It's a matter of finding the right tone of voice and visual materials to support the goal of the presentation. These are really fun to do.
