Hello,
I’m Edwin Rozendal
Digital Designer ^and
Art Director

Helping clients ‘visually get their online story right’ and make sure that all designs match the concept, identity and objective. +15 years of experience in design, customer contact and office culture provide knowledge on how design can be applied successfully, both online and offline.

Not happy enough with your website?

Let’s see if my experience can help your website up to the desired level. Remote or irl, both is possible.

First talk is on me

Start-up? Or maybe want to refresh your Brand?

My take: Identify what the most important design elements for your company are to be successful.

First coffee is on me

You want to activate your Online Marketing?

Let’s do a workshop and based on that design a “MAP” that guides your campaign, story and style.

I like to know more about that MAP

New website for law firm Le Poole Bekema

This young but experienced leading law firm asked Argante Argante to upgrade their coporate identity. Part of it was to update their website and it’s a nice example project where all design elements [ visual design – technology – editorial/copy – images ] come togther. This WordPress website is easy maintainable and build mobile-friendly.

Collaboration:
Wordpress: Jeroen Smit
Team-photo and portraits: Hadewych Veys
Corporate Identity: Tess Argante

Process:
• Create the mood

• Translate to sketches

• Build the result

Backbase Connect 2018
Three day event at the Beurs van Berlage

Together with a great team I designed the look&feel of this event. +800 professionals were together in the Beurs van Berlage in Amsterdam. Venue, Tag, Stage, Speakercards, Brochures, Slideshow optimization, Stickers, Screen animations and a lot more… A fantastic project.

 Watch the after movie

Extensive Art Direction
and Brandguide
for Backbase

Customer experience platform software company Backbase and me go way back. My first independent project in 2008 was with them and ever since we keep close contact. Last year, based on the design we did for their “Omni-Channel report”, they asked me to support them with the visual-upgrade of their Brand.

We decided to “refocus and create a full overview to gain control again and build the brand from there”.

The new website (‘mobile friendly’ focus) has been designed and build with a ‘components-concept’. The content building blocks can be re-used on several pages and the design elements are used for other (online) media.

We made an Employee Welcome Kit, with a black hoodie. Social media campaign banners, event booth, stickers, merchandise and collaterals like solution brochures and customer-cases all have been redesigned.

One of the targets we set was to position Backbase as a Thought Leader, we published valuable content and designed a marketing campaign around that.