BRAND-MAP-MAKER /
ART DIRECTION /
DIGITAL DESIGN /
I am a senior brand & design director
who helps companies define what they
stand for and makes sure that shows.
I work with start-ups and scale-ups that want to build or sharpen their identity. From brand strategy and visual identity to websites, campaigns, print and UX. Equally at home in the boardroom and in the files. A doer. Strategic and hands-on.
Did the rebrand and campaign for Salut, resulting in 100,000 app downloads via Instagram and LinkedIn. Built the complete brand architecture and brand guide at Backbase for the international marketing team. As Chief Design Officer at Peermatch I set up the Amsterdam office from scratch.
Clients include Calmido, Energyworx, Backbase, Blooom, Emakina and Peermatch. Roles from Art Director to Chief Design Officer. Educated at ArtEZ Arnhem, travels between Amsterdam and Arnhem. Part of TheGymNetwork.
Available as an independent designer, sparring partner or embedded within your existing team.
Ik werk voor start- en scale-ups die hun identiteit willen opbouwen of aanscherpen. Van merkstrategie en visuele identiteit tot website, campagne, print en UX. Thuis in de boardroom maar net zo goed ‘ín de bestanden’.
Strategisch én uitvoerend.
De rebrand en campagne voor Salut resulteerde in 100.000 app-downloads via Instagram en LinkedIn. Volledige merkstructuur, brand guide, employee branding én concept voor het drie daagse Connect Event hielp Backbase met ‘the next step’. Voor Peermatch heb ik het Amsterdam-kantoor opgezet naast de identiteit en UX van de app.
Gewerkt voor merken als Calmido, Energyworx, Blooom, Emakina, Backbase, en Peermatch en vervulde rollen van Art Director tot Chief Design Officer. Opgeleid aan ArtEZ Arnhem, onderweg tussen Amsterdam en Arnhem. Aangesloten bij TheGym.network.
Ik ben beschikbaar als ontwerper, sparringpartner of (tijdelijk) ingebed in een bestaand team.
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Ask an Art-Director.
With 25 years of expertise in design and customer engagement, I can effectively transform your vision into a cohesive brand (or website, app, campaign, logo) that aligns with your goals. Let’s elevate your brand and ensure its success. Feel free to visit me at thegym.network in Arnhem or online.