with an idea.
and then you need
someone to get
that idea done.
my way: a concept > a design > build the result.
and then monitor > adjust the design > for even more results
Art direction for Backbase
Customer experience platform software company Backbase and me go way back. My first independent project in 2008 was with them and ever since we keep close contact. Last year, based on the design we did for their "Omni-Channel" report, they asked me to support them with the visual-upgrade of their Brand.
The new website has been designed and build with a 'components-concept'. The content building blocks can be re-used on several pages. Second focus was 'mobile friendly'. Social media campaign banners, event booth, stickers, merchandise and collaterals like solution brochures and customer-cases have been redesigned (and of course we also made a black hoodie).
Goal for the coming periode is to deliver a solid brand-guide and 'art-direct' all new communication and guide internal designers.
More at: www.backbase.com
Backbase Connect 2017
Together with a great team I helped design the overall experience of this event. +500 professionals were together in the Westergasfabriek in Amsterdam. Venue, Tag, Stage, Speakercards, Brochures, Slideshow optimization, Stickers, Screen animations and a lot more... A fantastic project. Short aftermovie: here
Law Firm Le Poole Bekema, new website
This young but experienced leading law firm asked Argante Argante to upgrade their coporate identity.
Part of it was to update their website and it's a nice example project where all design elements [ visual design - technology - editorial/copy - images ] come togther. This Wordpress website is easy maintainable and build mobile-friendly. Technology by: Jeroen Smit Team-photo and portraits: Hadewych Veys.
The result: www.lepoolebekema.com/
FULL IDENTITY FOR LAWFIRM HOFHUIS ALKEMA GROEN
This young lawfirm specialises in intellectual property law, including copyright law, trademark law, patent law and database law. The firm also focuses on media law (including press disputes) and advertising law. We (arganteargante and me) did a full housestyle project from logo to printed businesscards, powerpoint templates, advertisements, binders and responsive website with cms.
Peermatch, Mortgage Lending App
This project started three years ago when they asked me to design thier identity, App and Website.
The P shaped 'loupe' logo represents the attitude of the brand, Peermatch will find a mortgage solution for you. Next to the logo and 'graphic style' the project included a 'from the ground up' design for website and mobile App that also contains a realtime chat. Ended up doing wireframes, page designs, shooting photo's, movies and animations... A real 'full service' design project. Being part of a start-up company is an interesting experience. The focus now is on constantly improving the technology and designing the right marketing strategy. Currently we are working on a serious design + technical update.
app store / www.peermatch.com
MDM Administration became MDM Group, we needed to create a 'portal' page to show the structure of MDM and make seperate websites for the administration and accountants teams.
Together with a small update on the corporate identity, this again is a nice example of the supportive role that "design" can have for a company.
Postmastery helps legitimate email senders to be recognised as trustworthy senders to ensure email delivery to inboxes. Although they are around since 2000 they still act like a startup company.
We helped them structuring thier corporate identity and designed the website together with some promotional design work. This is an example of a client that is moving in the right direction.